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- Client: Prime Drinks
- Date: June 2024
- Author: VOIDX CREATIVE AGENCY
Objective
- Although Prime Drinks already had a strong presence among general athletes, they aimed to expand into specific sports communities—namely golf, baseball, and tennis audiences—to broaden their market reach.
Approach
- Created three distinct 3D visuals, each tailored to a different sport (golf, baseball, tennis), maintaining Prime’s brand promise: “Where Great Taste Meets Function.”
- Showcased the drink bottles in stylized settings (putting golf courts, baseball fields, tennis courts) to instantly resonate with each target group.
- Deployed the visuals across social media and niche sports platforms, leveraging hashtags and sponsored content to amplify engagement.
Results
- The campaign’s social media posts reached 2.1 million combined impressions in the first month, marking a 25% increase in overall engagement.
- Brand recognition within golf, baseball, and tennis circles spiked by 30%, backed by user feedback and follower growth on targeted sports accounts.
- Sales in these new sports segments rose by 18% during the quarter, underlining successful market penetration.
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