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- Client: Germax
- Date: October 2024
- Author: VOIDX CREATIVE AGENCY
Objective
Germax Trading wanted a viral video to bolster brand recognition and spark conversation among Iranian audiences in the UAE.
Approach
- Conceived a unique concept of showcasing a nostalgic Iranian Peykan in modern Dubai—an eye-catching paradox designed to captivate viewers.
- Brought a Peykan to Dubai for the first time, filming a cinematic commercial over 4 days, featuring the iconic car driving around the city’s futuristic streets.
Results
- The video amassed 14 million views on the client’s page.
- Prominent news outlets, including Manoto and Radio Farda, shared it on Instagram, accruing an additional 8 million and 4 million views respectively.
- The Peykan-in-Dubai trend inspired other businesses (e.g., Sib and Rivas restaurants) to replicate the idea—though none matched the impact of the original, underscoring the value of high-quality, cinematic storytelling.
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