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- Client: CryptoDesk
- Date: April 2023
- Author: VOIDX CREATIVE AGENCY
Objective
Drive Instagram growth for Cryptodesk, a leading crypto company in Dubai, without relying on Meta’s banned crypto ads.
Approach
- Researched trending crypto topics and discovered the buzz around “crypto whales” moving to Dubai.
- Created a VFX/CGI video depicting a giant Metal Whale gliding through the Museum of the Future, symbolically cutting a red ribbon to mark Dubai’s warm welcome.
Results
- 1.6 million views garnered across social platforms.
- 34,000 new Instagram followers within one month.
- Positioned Cryptodesk as an innovative market leader in Dubai’s crypto space.
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