Announce the grand opening of Versace Home’s new shop in Dubai Mall (Zaabeel).
Create viral awareness and foot traffic to the store.
Approach
Produced a high-impact VFX/CGI video with a Versace-branded Lamborghini carrying furniture around Dubai, culminating in a dramatic arrival at the Dubai Mall store entrance.
The creative storyline and luxury visuals captured audience curiosity and social media attention.
Results
Garnered almost 400,000 views, accelerating brand exposure and driving in-store visitors.
Established Versace Home’s launch as a must-see event within the UAE’s design and luxury community.