- Client: Al Kabayel Trading Center
- Date: April 2023
- Author: Voidx creative agency
Objective
Transform Al Kabayel Al Barsha—historically seen as a discount store—into a premium retail destination capable of competing with established home and lifestyle brands.
Approach
Rebranding & Visual Identity: Introduced a refined color palette and updated branding to convey a more upscale image.
High-Quality Content: Produced premium product photography, videos, and motion graphics to showcase items in luxurious settings across social media and in-store displays.
Product Development: Created 25 private-label items, including a perfume line with 16 unique scents (8 male, 8 female).
Targeted Marketing: Rolled out themed campaigns (Halloween, National Day, Christmas, New Year) to boost customer engagement and store footfall.
E-commerce Expansion: Built an SEO-ready Shopify website to expand online reach and sales channels.
Results
Brand Perception Shift: Elevated the store’s image from low-cost discount center to premium retailer.
Increased Sales: Achieved a 30% rise in overall sales within three months of rebranding.
Revenue Growth: Private-label products drove an additional 20% of total revenue.
Enhanced Online Presence: The new Shopify platform significantly broadened Al Kabayel’s market reach.
your project into a success story.