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- Client: RICHARD MILLE
- Date: April 2023
- Author: VOIDX CREATIVE AGENCY
Objective
- Introduce the new Richard Mille RM 057 Tourbillon Dragon watch to the UAE audience.
Approach
- Created a VFX/CGI concept featuring a dragon flying around the iconic Burj Khalifa and then seamlessly entering the watch.
- Highlighted the watch’s intricate details and luxurious appeal against a dramatic Dubai skyline background.
Results
- The video amassed 450,000 views across various online platforms.
- Successfully generated buzz and positioned the watch as a high-end, must-have piece in the region.
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